Islamic banks in Indonesia

Although Indonesia has the largest number of Muslims of any country in the world, the Islamic finance industry is very underdeveloped, representing less than 5 percent of total deposits. The Wall Street Journal has a story about the advertising techniques of different Islamic banks with an interesting conclusion: most Islamic banks in Indonesia focus on their competitiveness with conventional financial institutions and market themselves to both Muslims and non-Muslims. Many Islamic banks have about a 50-50 split between Muslim and non-Muslim customers.